Portland, September 6th. The Rose City was transformed into a model’s runway for Portland’s 3rd Annual Fashion’s Night Out. Local fashionistas were checking out the latest styles at shows in Directors Park and doing some evening browsing at over 25 stores which stayed open late for the occasion. Shoppers were treated to free munchies, mini-makeovers from Sephora, pedicab rides and swag bags.
A raffle, with the prize of a $1,500 downtown shopping spree, benefited New Avenues for Youth. New Avenues for Youth provides a variety of outcome-based programs and services designed to empower youth to exit street life. The event was a collaborative effort between the City of Portland, Downtown Marketing Initiative and the Downtown Clean & Safe District managed by the Portland Business Alliance.
Here’s a video clip:
Fashion’s Night Out was originally created in 2009 by Vogue‘s Anna Wintour to celebrate fashion, restore consumer confidence and boost industry sales during the recession. Since then, the event has been launched in dozens of US cities and internationally. In many communities, charities benefit. For example, in New York a portion of the proceeds went to the New York City AIDS Fund.
Participating retailers for Portland Fashion’s Night Out are located in the retail core, Pioneer Place and West End District. All hosted in-store events including fashion presentations, designer appearances, refreshments and gifts with purchase. (Thanks Director’s Park for the nice photos.) Participating stores include:
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