A Lifestyle Report: Adidas Y-3 Fashion Show vs. Nike’s Social Media Dominance

A Lifestyle Report: Adidas Y-3 Fashion Show vs. Nike’s Social Media Dominance

New York, September 8th, 2013. The Oregon grown footwear rivalry between Nike and adidas saw adidas pulling out all the stops to win on the fashion front with its Y-3 show during Mercedes-Benz Fashion Week. The show drew star athletes like NBA players Iman Shumpert and John Wall. Japanese fashion designer Yohji Yamamoto welcomed guests; Y-3 is shorthand for the collaboration between Yamamoto and adidas’ three signature stripes. Here are a few images from the front row. (Below is more info on Nike’s social media wins.)

Snowboarder Helen Schettini, singer Ionna Gika, model Soo Joo Park and actor Joe Manganiwllo attend the Y-3 Spring/Summer 2014 runway show during Mercedes-Benz Fashion Week on September 8, 2013 in New York City. (Photo by Jemal Countess/Getty Images for Y-3)

Justin Bieber and Y-3 creative director Yohji Yamamoto meet backstage at the Y3show.

Justin Bieber and Y-3 creative director Yohji Yamamoto meet backstage at the Y3show. 

Models walk the runway at the Y-3 Spring/Summer 2014 runway show during Mercedes-Benz Fashion Week

A model walks the runway at the Y-3 Spring/Summer 2014 show during Mercedes-Benz Fashion Week on September 8, 2013 in New York City.

A model walks the runway at the Y-3 Spring/Summer 2014 show during Mercedes-Benz Fashion Week on September 8, 2013 in New York City.

 

Although adidas continues to ramp up its fashion focus, recent social media stats show Nike is still tops. 

Audience Numbers Of The Social Media Sport Brands:

Brand Logo Facebook Fans Twitter Follower YouTube Subscribers
Adidas Profile Picture of Chrome 14,577,076 344,776 45,573
Nike Profile Picture of Chrome 15,059,105 1,967,266 90,191

On Facebook, Adidas is half a million fans behind Nike’s 15 million and the gap gets more obvious when looking at the other social media channels. On Twitter, Adidas is far behind with a total of 344,776 followers, while Nike is getting closer and closer to 2 million followers. And Nike is clearly ahead on YouTube as well with almost twice as many subscribers as Adidas. So far, Nike is winning the social media race.

Can You Volunteer for a Nonprofit? We’re Bringing The Standard’s 2013 Volunteer Expo to You!

Can You Volunteer for a Nonprofit? We’re Bringing The Standard’s 2013 Volunteer Expo to You!

Portland, September 13th,2013. If you couldn’t join the thousands who flocked to Pioneer Courthouse Square for The Standard’s 5th Annual Volunteer Expo, you’re in luck. We’ve got all the information and website links to explore over 130 local nonprofits that could use your time. 

A full list of links of nonprofits is at the bottom of our photos from the event!

Here are some of the great organizations represented at The Standard’s 2013 Volunteer Expo:

Grace Dyer and Kim Higley from Girls Inc. of NW Iregon

Grace Dyer and Kim Higley from Girls Inc. of NW Oregon

Lindsey Warner and Caitlin Martin from Special Olympics Oregon

Lindsey Warner and Caitlin Martin from Special Olympics Oregon

Lynette Yasuda from S.M.A.R.T. (Start Making a Reader Today)

Lynette Yasuda from S.M.A.R.T. (Start Making a Reader Today)

Grace Stainback and Katie Farewell told visitors to their booth about PHAME Academy programs.

Grace Stainback and Katie Farewell told visitors to their booth about PHAME Academy programs.

Megan Woodbury represented United Way and John Afryl the organization's new volunteer partner, Hands on Greater Portland

Megan Woodbury represented United Way and John Afryl the organization’s new volunteer partner, Hands on Greater Portland

Kaleen Boyle told people about volunteer opportunities at SOLVE.

Kaleen Boyle told people about volunteer opportunities at SOLVE.

Meghan Anderson had information about Albertina Kerr's programs.

Meghan Anderson had information about Albertina Kerr’s programs.

Mary Kate Narcisi told visitors to her booth about Camp Fire youth programs.

Mary Kate Narcisi told visitors to her booth about Camp Fire youth programs.

Standard employees Megan Brown, Rashida Willard, Deborah Buley and Ted Fuller volunteered at the event.

Standard employees Megan Brown, Rashida Willard, Deborah Buley and Ted Fuller volunteered at the event.

 

Judith Rizzio from CAP is the manager of volunteer resources.

Judith Rizzio from CAP is the manager of volunteer resources.

Impact Northwest was represented.

Impact Northwest was represented.

Elders in Action was represented.

Elders in Action was represented.

The Oregon Humane Society volunteer recruiters met a of animal lovers.

The Oregon Humane Society volunteer recruiters met a of animal lovers.

 

Here’s a list of links to all of the charities at the The Standard’s 2012 Volunteer Expo. Please consider donating your time, and tell them PortlandSocietyPage.com sent you!

Arts, Culture & Humanities

Human Services

Education

Environment, Animals

Health

Public/Society Benefit

16th Century Scottish Benefit Launches Drive to Stage Mary Stuart

16th Century Scottish Benefit Launches Drive to Stage Mary Stuart

Portland, September 14th, 2013. Cygnet Productions is raising funds to stage the Tony Award-winning play, Mary Stuart, by Friedrich von Schiller, newly translated by Peter Oswald. This  production marks a new collaboration between Cygnet and The Northwest Classical Theatre Company.

The campaign launch party in July drew dozens of theatre fans.

The campaign launch party in July at the home Hap and Dorothy Sermol drew dozens of theatre fans.

Luisa Sermol (in her black costume) will play Mary Queen of Scots.

Luisa Sermol (in her black costume) will play Mary Queen of Scots.

Mary Stuart will star award winning actor, Luisa Sermol as Mary Queen of Scots and nine other actors drawn from both companies. According to Cygnet Artistic Manager, Louanne Mouldovan, when funding is in place the company will be ready to produce the show for the Northwest Classical Theatre Company’s next season (2014-15), in the month of December.

Here’s some information about the play: Mary Stuart, former Queen of Scots, is imprisoned in England, where her very existence poses a threat, both personal and political, to her Protestant cousin, Elizabeth I. As Elizabeth hesitates over decreeing her rival’s fate, Mary pleads for a face-to-face meeting – but in the swirl of intrigue that surrounds both women, whom can either one trust?

The kickoff party for the fundraising campaign featured 16th Century Scottish and English dishes and period libations, live entertainment featuring Scottish serenades by Dorothy Sermol, and excerpts from the play.

Gayle Stuwe Neuman and Philip Neuman played authentic handmade instruments like those used in the 16th century.

Gayle Stuwe Neuman and Philip Neuman played authentic handmade instruments they fashioned after those used in the 16th century.

Dorthy Sermol, Susan Schilke and John Schilke

Dorthy Sermol, Susan Schilke and John Schilke

Chris Lattig and Gordon Convoy

Chris Lattig visited with Gordon Convoy, whose bagpipe added an authentic tone to the evening.

More information about the production can be found at Cygnet Productions by calling (503) 230-8827.

 

 

 

Regional Arts & Culture Council Awards $1.7 Million to 48 Local Arts Organizations

Regional Arts & Culture Council Awards $1.7 Million to 48 Local Arts Organizations

Portland, September 14th, 2013. The Regional Arts & Culture Council (RACC) has awarded a total of $1,745,354 in grants to 48 local arts organizations. Portland Art Museum the received the biggest grant, a total of  $194,396. Awarded annually, these grants provide general operating support to 501(c)(3) arts organizations that deliver year-round programs and have at least $80,000 in annual revenues. 

“RACC is honored to invest public and private dollars in these outstanding organizations,” said executive director Eloise Damrosch. “They make significant and varied contributions to the cultural and economic vitality of the region, including Clackamas, Multnomah and Washington Counties.” 

Grant recipients are selected in a rigorous application review process that includes a panel of community volunteers and RACC staff. Applicants are evaluated on artistic excellence and fiscal responsibility, and must demonstrate broad community support including a stable base of audiences and donors. The $1.7 million total is a slight increase over last year because of an increase in contributions through RACC’s workplace giving program, Work for Art.

Organizations receiving RACC general operating support in 2013-14 are:

Artist Repertory Theatre, $57,576
Bag & Baggage Productions, $11,600
Blue Sky Gallery, $13,890
Bodyvox, $25,546
Broadway Rose Theatre Company, $36,740
Cappella Romana, Inc., $13,350
Chamber Music Northwest, $53,450
Children’s Healing Art Project, $12,760
Do Jump! Extremely Physical Theatre, $30,396
Ethos Music Center, $17,700
Friends of Chamber Music, $21,796
Hollywood Theatre/Film Action Oregon, $17,970
Imago Theatre, $30,406
Independent Publishing Resource Center, $12,136
Lakewood Center for the Arts, $37,320
Literary Arts, Inc., $45,726
Live Wire!, $12,710 Metropolitan Youth Symphony, $30,986
Miracle Theatre Group, $30,646
Northwest Children’s Theatre, $28,390
Northwest Dance Project, $16,000
NW Documentary Arts & Media, $12,136
Oregon Ballet Theatre, $85,900
Oregon Children’s Theatre, $60,936
Oregon Repertory Singers, $26,630
Oregon Symphony Association, $144,516
PHAME Academy, $12,136
Playwrite, Inc., $17,386
Portland Art Museum, $194,396
Portland Baroque Orchestra, $25,500
Portland Center Stage, $91,216
Portland Chamber Orchestra, $15,710
Portland Columbia Symphony Orchestra, $14,090
Portland Gay Men’s Chorus, $16,790
Portland Institute for Contemporary Art, $29,656
Portland Opera, $140,716
Portland Piano International, $15,630
Portland Taiko, $37,420
Portland Youth Philharmonic, $31,706
Profile Theatre Project, $23,360
Tears of Joy Theatre, $31,966
The Portland Ballet, $19,166
Third Angle New Music Ensemble, $11,500
Third Rail Repertory Theatre, $13,400
White Bird, $52,116
Wordstock, Inc., $15,436
Write Around Portland, $20,796
Young Audiences of Oregon & SW Washington, $28,050

RACC receives funding from a variety of public and private partners to serve artists, arts organizations, schools and residents throughout tri-county region. The City of Portland provides the majority of support at nearly $1.1 million, with additional funding from Work for Art donations as well as Multnomah, Clackamas and Washington Counties.

These 48 organizations have combined purchasing and payroll power of $86.7 million and an extended economic impact of $151 million annually, including all of the audience-related spending that occurs before and after an arts event. Their total combined attendance last year was 2.9 million, including 679,000 K-12 students.

Organizations interested in participating in the 2015 grant application process can visit www.racc.org/grants for information including guidelines, application deadlines, and additional contact information.

A note on the City of Portland’s Arts Education & Access Fund

The City has not yet distributed to RACC any proceeds from the new Arts Education & Access Fund, so these grant awards do not include any “arts tax” money. RACC funding from all sources currently represents 2% of the grantees’ annual revenues, including an average of 1.3% funding from the City of Portland general fund. RACC expects to receive its first proceeds from the Arts Education & Access Fund next spring, and at that time can begin working toward the goal of providing qualified arts organizations with 5% public support. Funded organizations will still rely on ticket sales, contributions, and other income to make up the other 95% of their budgets.

About RACC

RACC provides grants for artists, nonprofit organizations and schools; manages an internationally acclaimed public art program; raises money and awareness for the arts through workplace giving; convenes forums, networking events and other community gatherings; provides workshops and other forms of technical assistance for artists; and oversees a program to integrate arts and culture into the standard curriculum in public schools throughout the region through “The Right Brain Initiative.” For more information visit us online at www.racc.org.

OHSU AIDS Vaccine Candidate Appears to Clear Virus From the Body

OHSU AIDS Vaccine Candidate Appears to Clear Virus From the Body

Portland, September 11th, 2013. An HIV/AIDS vaccine candidate developed by researchers at Oregon Health & Science University appears to have the ability to completely clear an AIDS-causing virus from the body. The promising vaccine candidate is being developed at OHSU’s Vaccine and Gene Therapy Institute. It is being tested through the use of a non-human primate form of HIV, called simian immunodeficiency virus, or SIV, which causes AIDS in monkeys. Following further development, it is hoped an HIV-form of the vaccine candidate can soon be tested in humans. These research results were published online today by the journal Nature. The results will also appear in a future print version of the publication.

Louis Picker, M.D.

“To date, HIV infection has only been cured in a very small number of highly-publicized but unusual clinical cases in which HIV-infected individuals were treated with anti-viral medicines very early after the onset of infection or received a stem cell transplant to combat cancer,” saidLouis Picker, M.D., associate director of the OHSU Vaccine and Gene Therapy Institute. “This latest research suggests that certain immune responses elicited by a new vaccine may also have the ability to completely remove HIV from the body.”

This research was funded by several grants from the National Institutes of Health, funding from the International AIDS Vaccine Initiative and a CAVD grant from the Bill & Melinda Gates Foundation.

The Picker lab’s approach involves the use of cytomegalovirus, or CMV, a common virus already carried by a large percentage of the population. In short, the researchers discovered that pairing CMV with SIV had a unique effect. They found that a modified version of CMV engineered to express SIV proteins generates and indefinitely maintains so-called “effector memory” T-cells that are capable of searching out and destroying SIV-infected cells.

T-cells are a key component of the body’s immune system, which fights off disease, but T-cells elicited by conventional vaccines of SIV itself are not able to eliminate the virus. The SIV-specific T-cells elicited by the modified CMV were different. About 50 percent of monkeys given highly pathogenic SIV after being vaccinated with this vaccine became infected with SIV but over time eliminated all trace of SIV from the body. In effect, the hunters of the body were provided with a much better targeting system and better weapons to help them find and destroy an elusive enemy.

“Through this method we were able to teach the monkey’s body to better ‘prepare its defenses’ to combat the disease,” explained Picker. “Our vaccine mobilized a T-cell response that was able to overtake the SIV invaders in 50 percent of the cases treated. Moreover, in those cases with a positive response, our testing suggests SIV was banished from the host. We are hopeful that pairing our modified CMV vector with HIV will lead to a similar result in humans.”

The Picker lab is now investigating the possible reasons why only a subset of the animals treated had a positive response in hopes that the effectiveness of the vaccine candidate can be further boosted.

KISS Guitarist Tommy Thayer Drums Up Support for Pacific University Athletes

KISS Guitarist Tommy Thayer Drums Up Support for Pacific University Athletes

Portland, August 25th, 2013. Pacific University supporters were rockin’ the night away at Waverley Country Club to raise money for student-athletes. The Pacific University Legends event was hosted by Beaverton native Tommy Thayer, the guitarist for the legendary rock band KISS. It drew 325 people and grossed nearly $340,000.The unique event features an auction and concert with proceeds benefiting Pacific’s 24-sport NCAA Division III intercollegiate athletics program.

Mariko Clark, Pacific trustee Patrick Clark, Pacific president Lesley Hallick, Tommy Thayer and Amber Thayer.

Mariko Clark, Pacific trustee Patrick Clark, Pacific president Lesley Hallick, Tommy Thayer and Amber Thayer.

Angie Wright, Gen. James Thayer (J. Thayer Company) and Amber Thayer.

Angie Wright, Gen. James Thayer (J. Thayer Company) and Amber Thayer.

The Cellar Door owner Karen Hinsdale with Sallie Dutton (Stimson-Miller Foundation) and Preisz Associates president Michael Preisz.

The Cellar Door owner Karen Hinsdale with Sallie Dutton (Stimson-Miller Foundation) and Preisz Associates president Michael Preisz.

 Landscape architect Bennett Burns and Cain Petroleum president Ron Cain.
Landscape architect Bennett Burns and Cain Petroleum president Ron Cain.

Cristina Fillinger and Emmert International founder Terry Emmert

Cristina Fillinger and Emmert International founder Terry Emmert

Danny Seraphine co-founded Chicago as well as his current band, California Transit Authority.

Danny Seraphine co-founded Chicago as well as his current band, California Transit Authority.

Pacific University athletics director Ken Schumann and wife Linda join university trustee and alumna Nancy Phillips and husband Paul, a trustee emeritus and alumnus. Pac/West, a leading public affairs and communications firm founded by the Phillips sponsored the Legends reception and dinner.

Pacific University athletics director Ken Schumann and wife Linda join university trustee and alumna Nancy Phillips and husband Paul, a trustee emeritus and alumnus. Pac/West, a leading public affairs and communications firm founded by the Phillips sponsored the Legends reception and dinner.

Guests raised their paddles throughout the evening, making it the most successful Legends auctions ever. Bidders took home everything from a unique guitar signed by the members of KISS to vacation packages for Bali, Costa Rica and South Africa.

Proceeds of the auction and matching gift will help build a roof over the seating area in Lincoln Park Stadium in Forest Grove, where the Pacific University Boxers compete in football, soccer, lacrosse, and track and field.

At the end of the night, Thayer took to the stage, in a concert sponsored by Lease Crutcher Lewis. He was joined by such musical greats as Bill Champlin, former singer and keyboardist for Chicago; Danny Seraphine, original drummer of Chicago; Bobby Kimball, former lead singer of Toto; and Patrick Lamb, Oregon’s own jazz phenom.

Technology Association of Oregon Supports OregonFIRST Robotics

Technology Association of Oregon Supports OregonFIRST Robotics

Aurora, 2013. It was a busy summer for the Technology Association of Oregon.  (TAO)’s 18th Annual Golf Tournament drew 165 of the area’s technology professionals to the Langdon Farms Golf Club. (Photo credit, Andie Petkus)

It's was a time  for employers of TAO Members to spend quality time with their employees and/or service providers a chance to say thank you to their clients with a round of golf.

It’s was a time for employers of TAO Members to spend quality time with their employees and/or service providers a chance to say thank you to their clients with a round of golf.

The organization’s annual gala, Party in the Pinot, was held Saturday, July 27th at Oswego Hills Winery. About 400 of the area’s technology executives and service providers joined the celebration.

This event provides a perfect landscape for a sit-down dinner event with interactive components including a whiskey soda lounge, music and dancing, dessert stations, and the very popular scotch and cigar bar.

This event featured interactive components including a whiskey soda lounge, music and dancing, dessert stations, and the very popular scotch and cigar bar.

In addition, a Silent and Oral Wine Auction was held to support the education robotics programs or FIRST.

In addition, a Silent and Oral Wine Auction raised funds to support the education robotics programs or FIRST.

With Kari Zotti Naone and Charlie Naone at Oswego Hills Vineyard & Winery.

Kari Zotti Naone and Charlie Naone joined in the celebration at Oswego Hills Vineyard & Winery.

Community Partners for the organization include government agencies, trade associations, non-profit and professional organizations, user groups, and educational institutions – many of which are listed below.

 

Schoolhouse Supplies Helps Thousands of Local Kids Start School in Style

Schoolhouse Supplies Helps Thousands of Local Kids Start School in Style

Portland, September 3rd, 2013. Backpacks filled with school supplies were delivered to nearly 13,000 children across the Portland area. Hundreds of Schoolhouse Supplies sponsors and community partners volunteered to pack the bags at the annual “Pack-a-Palooza.” (Photo credit, Andie Petkus.)

Today was the sixth annual "March to Beach" with Knowledge Universe. Ted Wheeler and a fire truck from Portland Fire & Rescue joined in the fun!

One giveaway event for donated school supplies was the sixth annual “March to Beach” with Knowledge Universe. Ted Wheeler and a fire truck from Portland Fire & Rescue joined in the celebration.

The Schoolhouse Supplies Tools for Schools program provides backpacks full of supplies to 25 area schools where 65% or more of the student population live at or below the poverty line. The program pairs community business sponsors with each school. The businesses also have the honor of handing out their donations to happy kids.

The second part of the sponsorship is the backpack giveaway portion of Tools for Schools. On the first week of school the business partners/sponsors and volunteers from their organization go to the schools they are supporting and hand out the backpacks.

Part of the fun includes the summer Pack-a-Palooza where sponsors compete against other sponsors to see who can pack the fastest.

Team Chase and Ideba Marketing learn that they have tied for 1st place at 1.86 seconds per backpack

This year, the fastest time was 1.89 seconds per backpack. It was a tie between two groups: Chase & Ideba Marketing and Comcast.

Executive Director, Jen Barth thanking the teams for their hard work

Executive Director, Jen Barth (center) thanked the teams for their hard work and helping kids start school on the right foot.

From Schoolhouse Supplies:

We were founded in 1999 as a way to support students and teachers throughout Portland Public Schools. We operate Oregon’s first and only volunteer-run Free Store to provide teachers with the classroom supplies needed to encourage the learning process for all students. Today, we are a nationally recognized leader in the Free Store movement, which creates direct links between students and members of the community.

PHAME Cabaret Full of Stars Ready to Celebrate 30 Years of the Nonprofit

PHAME Cabaret Full of Stars Ready to Celebrate 30 Years of the Nonprofit

Portland, August 25th, 2013. “What good is sitting alone in your room?” That was the question posed by PHAME Cabaret organizers who drew hundreds to their annual event at the Interstate Firehouse Cultural Center in N Portland.

PHAME’s student had a dance-off at the PHAME Cabaret.

Supporters have included: Craig and Mary Ruble, Arleigh and Marion Dodson, Peter Krook, Joanne Watt and Judy Marick.

Program supporters include Bernie, Katie and Rosemary Carlsen

PHAME is also announcing  two major new artistic initiatives celebrating the organization’s upcoming 30th anniversary: a season of six PHAME-produced showcase events, from February to December 2014, titled “PHAME @ 30,” and the commitment to developing and producing a newly devised musical production specifically for the student artists of PHAME, involving collaboration and commission, and premiering in Summer of 2015 – a first in PHAME’s history.

The new artistic initiatives are direct outcomes of the continued growth and strength of PHAME as the Portland metro community’s acclaimed fine and performing arts academy for young and older adults with developmental disabilities, says PHAME Executive Director Stephen Marc Beaudoin. “Both our ‘PHAME @ 30’ anniversary season of events and the new stage work we’ll be creating and commissioning are significant artistic undertakings, and they’re only possible because of significant community belief and support, the remarkable talent of our PHAME student artists and performers, and our incredible artistic staff. We can’t wait to celebrate 30 years of PHAME across the city of Portland in 2014 with friends old and new!”

PHAME was founded in 1984 with an original adaptation of “The Nativity Story” adapted for a small group of student artists involved at that time. Since being founded in 1984, PHAME has served hundreds of young and older adults with developmental disabilities, and reached tens of thousands of audience members across Oregon and across the globe. Celebrating 30 years of PHAME is a major milestone, and the “PHAME @ 30” season will spread the magic of PHAME across the city with a season of six PHAME-produced performances, as well as many more community events and happenings.

“PHAME @ 30 allows us to showcase the work of our students in new ways, across artistic disciplines, and in diverse venues across Portland,” says PHAME Artistic Director Jessica Dart. “This is a step toward aligning the practices of PHAME’s artists with the practices of the arts community at large.” The “PHAME @ 30″ series will include a performance of new play readings (February 1, 2014 at Portland Center Stage lobby); a visual arts exhibition (date/venue TBA); a major concert featuring PHAME musicians with special collaborators (date TBA at The Aladdin Theater); the “PHAME @ 30 Birthday Bash” (June 26, 2014 at Castaway); “PHAME is a Cabaret!” (date/venue TBA) and a special PHAME Holiday Concert (date/venue TBA).

One highlight of the “PHAME @ 30” season will be the “PHAME @ 30 Birthday Bash” event, an interactive performance, art installation and food and drink celebration starring our PHAME artists and performers, on Thursday June 26, 2014 at Castaway event space in Northwest Portland. Artistic Director Jessica Dart calls this “a major blow-out event. We’re planning some very exciting surprises including special guest collaborators, performances and presentations by PHAME student artists, great food, drink, and a fun party atmosphere.” Because of the 30th anniversary focus, PHAME will not produce a traditional musical production in June 2014, but the organization invites its audience to the “PHAME @ 30 Birthday Bash” and the full range of “PHAME @ 30” events across Portland in 2014, and to follow the development of our new production to be premiered in Summer 2015.

Concurrent with the “PHAME @ 30” season, the artistic staff and collaborators to be announced will begin work on a newly devised production, crafted specifically to highlight the full talents of PHAME artists, to premiere in Summer 2015. This work, Artistic Director Jessica Dart says, is “an exciting opportunity to craft a story, music, movement, and striking visual images from scratch, specifically for our students. It’s time we seized the opportunity to tap into the strengths and talents of our students even more directly than we have in the past.” The new work will premiere in Summer 2015 at a venue to be announced.

 

Two-ton Big Brother Lets 9-month-old Lily be ‘King of the Mountain’

Two-ton Big Brother Lets 9-month-old Lily be ‘King of the Mountain’

PORTLAND, Ausust 23rd, 2013. Asian elephant Samudra turned 5 years old at the Oregon Zoo, and it’s fair to say big brothers don’t come much bigger.

“Sam’s growing up to be a big boy, just like his daddy, Tusko,” said Shawn Finnell, senior elephant keeper. “He weighs more than two tons now, and he’s almost as tall as Chendra, who’s the smallest of the adult females.”

Samudra, born Aug. 23, 2008, had a rough start to life. First-time mom Rose-Tu became confused and agitated after delivering Sam, and keepers worked hard to ensure the critical mother-calf bond became the strong one it is today. Now that he’s older, Samudra’s also been getting life lessons from his dad.

Tusko — the father of both Samudra and Lily — has been teaching his son what it means to be a bull over the past two years. Keepers believe that seeing male behavior modeled from an early age will have a positive effect on Samudra’s ability to socialize with the herd as he matures. So far, it seems to be working.

“Sam’s been a very patient big brother,” Finnell said. “Lily has been enjoying daily play sessions with him — and she’s at the point now where she initiates the play. King of the Mountain is the game of choice right now. Sam always lets her win.”

Keepers say Lily, born Nov. 30, is proving a boisterous addition to the zoo’s Asian elephant herd — and the pitter-patter of little feet is beginning to sound downright thunderous: At just under 9 months old, the zoo’s youngest elephant has already topped 900 pounds.

“Lily was born big, and she’s got a big personality to match,” Finnell said. “She’s more than tripled her birth weight of 300 pounds. You can almost watch her grow.”

Keepers have begun daily training sessions with the young elephant — encouraging her, through positive reinforcement, to participate in the routine checkups and veterinary tests needed for her healthcare.

“We train the elephants in a lot of behaviors geared toward their care,” Finnell said. “She’s learning to open her mouth so we can check her teeth and gums, and she’s learning to pick up her feet, which will be very helpful for her care throughout her life. Getting the animals to participate voluntarily makes it so much easier if we need to administer medical treatment.”

Like her big brother, Lily enjoys the water. (Samudra’s name — a Sanskrit term for ocean — was inspired by his love of all things wet.)

“Her favorite activity is probably her bath,” Finnell said. “She enjoys rolling around in the water under mom. It’s fun to see Lily growing up and taking on traits similar to her mother, father and big brother.”

By the time Samudra is 7 years old and Lily is 3, things should be looking a lot different for the zoo’s elephant herd. In June, the zoo broke ground on Elephant Lands, an expansion of the current habitat that will quadruple the animals’ space and dramatically enhance their experiences and daily routines. The new habitat is scheduled to open in 2015. To learn more, visit oregonzoo.org/ElephantLands.

To learn about the Oregon Zoo Foundation’s Campaign for Elephants — which will fund education- and conservation-based activities at Elephant Lands — call 503-220-5707 or visit oregonzoo.org/givetoelephants.

The Oregon Zoo is recognized worldwide for its Asian elephant program, which has spanned more than 50 years. Considered highly endangered in their range countries, Asian elephants are threatened by habitat loss, conflict with humans and disease. It is estimated that fewer than 40,000 elephants remain in fragmented populations from India to Borneo. Through the International Elephant Foundation and the Association of Zoos and Aquariums, the zoo supports a broad range of elephant conservation efforts to help wild elephants.

The zoo is a service of Metro and is dedicated to its mission of inspiring the community to create a better future for wildlife. Committed to conservation, the zoo is currently working to save endangered California condors, Oregon silverspot and Taylor’s checkerspot butterflies, western pond turtles and Oregon spotted frogs. Other projects include studies on Asian elephants, polar bears, orangutans and giant pandas. Celebrating 125 years of community support, the zoo relies in part on donations through the Oregon Zoo Foundation to undertake these and many other animal welfare, education and sustainability programs.

The zoo opens at 9 a.m. daily and is located five minutes from downtown Portland, just off Highway 26. The zoo is also accessible by MAX light rail line. Visitors who travel to the zoo via MAX receive $1.50 off zoo admission. Call TriMet Customer Service, 503-238-RIDE (7433), or visit trimet.org for fare and route information.

General zoo admission is $11.50 (ages 12-64), $10 for seniors (65 and up), $8.50 for children (ages 3-11) and free for those 2 and younger; 25 cents of the admission price helps fund regional conservation projects through the zoo’s Future for Wildlife program. A parking fee of $4 per car is also required. Additional information is available at oregonzoo.org or by calling 503-226-1561.