Beaverton, OR. Led by the Beaverton Arts Foundation, the campaign to build the Patricia Reser Center for the Arts “The Reser” has concluded. The final push raised more than $12 million of the $52 million needed to build the center. Supporters exceeding the original fundraising goal by more than $1 million. The center is 75% finished and engineers are checking out the acoustics in its 550-seat theater with the help of local trumpet player, Justin Copeland. The Patricia Reser Center for the Arts will open in the spring of 2022.
Located between SW Cedar Hills Boulevard and SW Hall Boulevard, the facility will include the 550-seat theater (seen above), and an art gallery, rehearsal, workshop and meeting space, lobby, outdoor plaza, and adjacent parking structure.
An architectural rendering shows an interior space called The Lab. The Reser is the first performing arts center of its kind to be built in the Portland metro area in more than 30 years.
In the video below, administrators Lani Faith and Chris Ayzoukian take you inside the building to catch a glimpse of the ongoing construction.
A bit of History: On July 17, 2018, the Beaverton Arts Foundation announced a personal pledge of $13 million to the project. With this news also came the official name of the facility, the Patricia Reser Center for the Arts. This transformative pledge from Pat Reser provided nearly one-third of the initial $48.2 million needed to build The Reser. With increased construction costs due to COVID, the goal grew by nearly $4 million to $52 million. More than 960 donors came together to help the campaign close this gap and exceed its fundraising goal by more than $1 million.
Chris Ayzoukian of Patricia Reser Center for the Arts, Beaverton Mayor Denny Doyle, lead donor Pat Reser and Lani Faith of the Beaverton Arts Foundation at the groundbreaking ceremony in November of 2019.
“When we officially embarked on this undertaking several years ago, I could not have imagined the incredible level of support we would receive from our community and beyond,” said Pat Reser, who serves as the chair of the campaign for The Reser. “Now, to see the campaign reach its conclusion, I’m so thankful for our volunteers, public officials, community, and our Executive Director, Lani Faith, who served as our North Star in leading our efforts to raise the private funding needed. I’m proud to see this community dream come to life, not just for the arts, but as a place to foster joy and connection for Beaverton and the region.”
Here’s some history about the fundraising efforts:
Key Supporters
Additional lead donations include $1 million from Arlene Schnitzer and Jordan Schnitzer through The Harold & Arlene Schnitzer CARE Foundation, $1 million from Gene and Lindi Biggi of Beaverton Foods, $1 million from the M.J. Murdock Charitable Trust, $750,000 from Cambia Health Solutions, $630,000 from the Washington County Visitors Association and $500,000 from Todd Baker of Hillsboro’s Baker Rock Resources.
In December of 2018, the Oregon Community Foundation awarded The Reser with a matching grant of $250,000, for new donors from Washington County and – 18 months later – the Oregon Lottery allocated $1.5 million to the project via the Cultural Advocacy Coalition. While the lottery funds were later rescinded due to complications related to the pandemic, the State reinstated the investment via House Bill 5006 and the American Rescue Plan in June of this year. This grant closed the gap on the private fundraising goal and helped cover the additional construction costs incurred due to the impact of the COVID.
Additionally, in early 2021, the National Endowment for the Humanities (NEH), one of the largest funders of humanities programs in the U.S., awarded The Reser a 3:1 matching grant totaling $250,000, generating $1 million for The Reser. The recognition from NEH represents the largest national gift to The Reser, as well as the first dedicated to the humanities. For a comprehensive list of supporters, see here: centerfortheartscampaign.org/supporters/.
“I’ve long been a champion for the arts because they enrich our lives and improve our communities,” said U.S. Representative of Oregon’s first district Suzanne Bonamici, who serves as co-chair of the STEAM Caucus, as well as a member of the Congressional Arts Caucus and Congressional Humanities Caucus. “The arts inspire creativity and learning, broaden our horizons, and boost our economy. The pandemic has reduced many funding sources for the arts, so I was especially thrilled to help the Beaverton Arts Foundation secure a federal grant for The Reser. The Reser will serve as a place of inspiration and opportunity for our growing community, and I applaud the efforts of the Beaverton Arts Foundation to increase access to the arts for everyone.”
Campaign Highlights
The Reser launched its Fill the Seats campaign in November 2019, honoring designated $1,000 donors with a name plaque on one of the seats within the theater. The Reser sold 463 seats, raising $470,500 with only 60 remaining. In February of 2021, the campaign launched its $100K in 100 Days program to raise the last $100,000 to top off the community phase of the campaign, generating more than 400 donations, which ultimately raised nearly $650,000.
By The Numbers:
Of the funds raised in support of The Reser, there were more than 960 total donors. Businesses gave nearly $1.1 million, individuals granted nearly $5 million and $6.1 million was provided by foundations and other funders. Gifts to the campaign ranged from $2 to $1.5 million and more than $1.8 million in funds were secured from out-of-state donors, including those from Massachusetts, New Hampshire, New York, Pennsylvania, Washington D.C., Georgia, Florida, Ohio, Montana, Kansas, Texas, Colorado, Idaho, New Mexico, Nevada, California and Washington. The campaign raised $12,206,975, $1,027,425 above the goal.
Construction Milestones
The Reser celebrated its groundbreaking in fall of 2019, followed by its topping out ceremony nearly a year later in the fall of 2020. Construction continued – with safety measures in place – throughout COVID, keeping the progress moving forward. In June of this year, construction reached 80 percent completion with the building estimated to be finished in fall 2021.
Nestled near The Round between SW Cedar Hills Boulevard and SW Hall Boulevard, The Reser will include a 550-seat theater, art gallery, rehearsal, workshop and meeting space, lobby, outdoor plaza and adjacent parking structure. The project’s design and construction team includes Skanska USA Building Inc., Gerding Edlen and OPSIS Architecture.
About the Patricia Reser Center for the Arts
The Patricia Reser Center for the Arts will be the first performing arts center of its kind to be built in the Portland-metro area in more than 30 years. Nestled near to The Round between SW Cedar Hills Boulevard and SW Hall Boulevard, the facility will include a 550-seat theater, art gallery, rehearsal, workshop and meeting space, lobby, outdoor plaza and adjacent parking structure. With the Beaverton Arts Foundation serving as its fundraising partner, The Reser will feature innovative offerings in the performing arts – theater, music and dance – serving as a beacon for civic engagement, creative learning and greater social cohesion. For more information, please visit: centerfortheartscampaign.org and beavertonoregon.gov/prca.
Beaverton, OR. “While COVID-19 has presented numerous challenges within the travel industry, we believe regional investments in the performing arts – like the grant given to the Patricia Reser Center for the Arts – affirms the broader vision of enhancing economic vitality and community livability for Oregonians in every corner of the state,” said Dan Murphy, chair of the Washington County Visitors Association’s board of directors and co-founder of the Broadway Rose Theatre Company in Tigard. “The new facility will help enrich the Tualatin Valley arts community for visitors and locals alike.”
In a special check presentation,(pictured above) Dan Murphy, chair of the WCVA’s board of directors presented a check for $630,000 to Mayor Denny Doyle.
The Washington County Visitors Association (WCVA) announced that it is awarding the Patricia Reser Center for the Arts $630,000 toward the construction of the facility. The funding is allocated by way of $130,000 from Travel Oregon’s Regional Cooperative Tourism Program, Portland Region and the Washington County Visitors Association (WCVA), in addition to $500,000 pledged by the WCVA in March of 2019. These funds come from transient lodging taxes, which is a tax paid by visitors who stay in overnight accommodations in Washington County.
The announcement comes during National Travel and Tourism Week, which takes place from May 3 – 9. During this time, the WCVA and its partners unite to celebrate the value travel holds for our economy, businesses and personal well being.
Tourism is a major driver of economic growth in Oregon. In 2019, Washington County welcomed more than 3.2 million overnight visitors. Visitor spending in the destination topped $749.8 million, a 4.0% increase over 2018). The local tourism industry also employs 8,760 in the county. This also represents an increase from the previous year.
“In many ways, the Patricia Reser Center for the Arts will very much become a hub within the city; a venue for showcasing the community’s diversity through the arts, said Denny Doyle, mayor of the city of Beaverton. “We could not be more thrilled to have the support of our tourism partners.”
The Patricia Reser Center for the Arts (PRCA) broke ground in Beaverton, Ore. this past November.
Chris Ayzoukian of Patricia Reser Center for the Arts, Beaverton Mayor Denny Doyle, lead donor Pat Reser and Lani Faith of the Beaverton Arts Foundation at the groundbreaking ceremony.
About the Washington County Visitors Association:
The Washington County Visitors Association (WCVA) is a non-profit destination marketing organization that serves the region’s tourism industry by actively promoting Oregon’s Washington County as a desired tourism destination to business and leisure travelers, sports and event planners, meeting planners and group tour operators. The WCVA is funded by 2.33 percent of transient lodging tax (TLT) generated and collected in Washington County. The WCVA markets the destination as “Tualatin Valley.” For more information about the WCVA, visit wcva.org.
About the Patricia Reser Center for the Arts:
The Patricia Reser Center for the Arts will be the first performing arts center of its kind to be built in the Portland-metro area in more than 30 years. Nestled adjacent to The Round between SW Cedar Hills Boulevard and SW Hall Boulevard, the facility will include a 550-seat theater, art gallery, rehearsal, workshop and meeting space, lobby, outdoor plaza and adjacent parking structure. With innovative offerings in the performing arts – theater, music, dance and spoken word – the Patricia Reser Center for the Arts will be a beacon for civic engagement, creative learning and greater social cohesion. For more information, please visit: centerfortheartscampaign.org and beavertonoregon.gov/prca.
About National Travel and Tourism Week
Established in 1983 by a congressional resolution, National Travel and Tourism Week takes place annually throughout the first week of May, serving as a tradition for the U.S. travel community to celebrate the value travel holds for the economy, businesses and personal well-being. For more information, see: ustravel.org/events/national-travel-and-tourism-week.
Chris Ayzoukian of Patricia Reser Center for the Arts, Beaverton Mayor Denny Doyle, lead donor Pat Reser and Lani Faith of the Beaverton Arts Foundation at the groundbreaking ceremony.
Beaverton, OR. Groundbreaking for The Patricia Reser Center for the Arts launched construction of the first of its kind facility to be built in the Portland-metro area in more than 30 years. On November 13th, Chris Ayzoukian of Patricia Reser Center for the Arts, Beaverton Mayor Denny Doyle, lead donor Pat Reser and Lani Faith of the Beaverton Arts Foundation used their ceremonial shovels to dig in.
Thomas Lauderdale and 180-voice choir celebrate the new regional performing arts center.
A crowd of about 400 attend the ceremony at the site of the Patricia Reser Center for the Arts. It’s adjacent to the Beaverton Round which is near Hall Boulevard and SW Millikan Way.
Lead donor, Pat Reser, addresses the crowd at the groundbreaking ceremony for the new Center for the Arts. It’s set to open in the fall of 2021.
“As we approach the realization of this performing arts facility, we have been provided a once-in-a-generation opportunity within our community to broaden exposure to the arts, including artists and arts education,” said Pat Reser, chair of the capital campaign for the Patricia Reser Center for the Arts.“This center will provide a place to celebrate artistic expression in all of its forms and it is my strong conviction that both the arts and our community will continue to flourish, impacting residents for decades to come.”
“I’m thrilled that this long-held personal dream and our community vision of a vibrant downtown with culture and arts at our heart is becoming a reality,” said Beaverton Mayor Denny Doyle. “This center is a benefit to our city, the region and beyond. I’m counting down the days to opening and the opportunity to share this wonderful asset for many to enjoy.”
Together with emcee and Eye on the NW host Natali Marmion, Mayor Doyle, the Beaverton City Council and Beaverton Urban Redevelopment Agency Board welcomed lead donor Patricia Reser, as well as Oregon Poet Laureate Kim Stafford, among others. To highlight the center’s mission of bringing a diverse range of artists and audiences together, a nearly 200-voice choir – especially assembled for the occasion – performed “True Colors” and “All You Need is Love,” including an audience singalong led by Thomas Lauderdale of Pink Martini. The choir included members from iSing Choir, Portland Gay Men’s Chorus, Portland Lesbian Choir, Arts & Communication Magnet Academy Choir, Southridge High School Choir and others, along with singers Marilyn Keller, Maddie Green and members of Big Horn Brass.
Nestled near to The Round between SW Cedar Hills Boulevard and SW Hall Boulevard, the Patricia Reser Center for the Arts will include a 550-seat theater, art gallery, rehearsal, workshop and meeting space, lobby, outdoor plaza and adjacent parking structure. With innovative offerings in the performing arts – theater, music and dance – the Patricia Reser Center for the Arts will be a beacon for civic engagement, creative learning and greater social cohesion.
“I’m excited about the many possibilities at the center to bring regional and national artists and attractions to Beaverton in a professional and intimate setting,” said Chris Ayzoukian, general manager for Patricia Reser Center for the Arts. “It will be a welcoming regional destination for many kinds of events and arts education programs that will highlight the cultural diversity of Beaverton and create more access to the arts for all.”
On July 17, 2018, the Beaverton Arts Foundation announced a gift of $13 million to the project. This transformative pledge made possible by Patricia Reser is an investment that provides nearly one-third of the $51 million in project costs needed to build the Center. Another $21.9 million is coming from public sources, including a land donation and a new City Transient Lodging Tax (TLT). In total, 96 percent of the construction costs have already been identified through public and private philanthropic investment.
“It has truly been inspiring to see how the community has stepped up in support of the vision for the Patricia Reser Center for the Arts,” said Lani Faith, executive director for the Beaverton Arts Foundation, the fundraising partner for the new center for the arts. “The dream of a vibrant stage and central gathering place has been in the hearts and minds of residents for many years, and it’s an incredible privilege to watch it come to life.”
The project’s design and construction team includes Skanska USA Building Inc., Gerding Edlen and OPSIS Architecture.
From the Patricia Reser Center for the Arts:
The Patricia Reser Center for the Arts will be the first performing arts center of its kind to be built in the Portland-metro area in more than 30 years. Nestled near to The Round between SW Cedar Hills Boulevard and SW Hall Boulevard, the facility will include a 550-seat theater, art gallery, rehearsal, workshop and meeting space, lobby, outdoor plaza and adjacent parking structure. With innovative offerings in the performing arts – theater, music and dance – the Patricia Reser Center for the Arts will be a beacon for civic engagement, creative learning and greater social cohesion. For more information, please visit: centerfortheartscampaign.org and beavertonoregon.gov/prca.
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