Portland, OR. Footwear manufacturer KEEN has pledged to give out 100,000 pairs of its shoes and boots, “to the workers on the front lines and the families at home fighting through the COVID-19 crisis.” Company leaders released a statement which included this message: “While shoes may not be a priority for some at this moment, making shoes that help people get outside and get the job done is what KEEN does best.  KEEN is working with fans to create a movement based on helping others,” the Portland, Ore.-based manufacturer stated.

Here are the company instructions for the giveaway:

The process is to receive free boots is nomination based, so just provide your email to keenfootwear.com; instructions and a verification code will be sent almost immediately. You’ll enter that code along the nominee’s email address and a personal note (optional). KEEN will then reach out to selected nominees to obtain information including mailing address, shoe size and type of shoe or boot desired.

“The Together We Can Help initiative is fundamentally about enabling people to take positive action and build connection in a time of increasing isolation. We believe allowing people to “pay it forward” by providing someone in their community with a free pair of shoes, will help build connection at a time of great need,” said Erik Burbank, KEEN Global GM Outdoor, Lifestyle, Kids.