12th Annual “Valentine’s Day for CCA” a Sweet Success
Portland, OR. The Children’s Cancer Association (CCA) celebrated “Valentine’s Day for CCA” with a live, on-air fundraiser at the FOX 12 studio raising $604,000 in just one day to fund CCA’s free programs of JOY for seriously ill children, teens, and their families. CCA Hero, Holly Bruno, talked with Fox 12 Anchor, Elizabeth Dinh, before she drew the winning raffle ticket.
Fox 12 Anchors Wayne Garcia and Elizabeth Dinh, with CCA’s VP or Development Jennifer O’Bryan, Chief Joy Officer, Regina Ellis, Fox 12 Anchor, Mark Nelsen, with CCA’s President and Chief Operating Officer, Megan Byrtek, and VP of Brand, Abby Guyer are pictured with the final total for the day: $604,000
Cory Mahaffey, Managing Partner at Northwestern Mutual and CCA Ambassador Board member, is interviewed by Fox 12 Anchor Andy Carson about CCA’s MyMusicRx Program.
VP of Nike Growth Initiatives and Founding CCA Board Member, Clare Hamill, tells Elizabeth Dinh why supporting CCA is so important to her.
Fox 12 Anchors Kimberly Maus, Andy Carson, and Shauna Parsons with CCA’s Chief Joy Officer, Regina Ellis, and Fox 12 Anchor, Tony Martinez.
Andrea Lauer (left) and her team of volunteers were busy their entire shift taking in donations.
CCA Staff gather for a photo at the end of the event.
Volunteers from Northwestern Mutual, Randall Children’s Hospital, Dick Hannah Dealerships, Keller Williams, and Elmer’s Restaurants joined many of CCA board members, staff, and volunteers to answer phones during the “Valentine’s for CCA” live, on-air fundraise. Fox 12 anchors shared inspirational stories of children and families served by CCA programs and services including MyMusicRx®, the Chemo Pal® Mentor program, the Alexandra Ellis Caring CabinTM, and Link. Entercom radio also got the word out by broadcasting fundraising messages across all of their local radio stations including 105.1 The Buzz, 94/7 fm, 92.3 KGON, 99.5 The Wolf, 1080 The Fan, and 97.1 Charlie fm.
Dick Hannah has for seven years now donated a car for the “CCA Keys to Our Heart Car Raffle.” This year’s winner was Robert A. from Beaverton, with the winning ticket drawn on air by Holly, a CCA served child.
Other Valentine’s Day for CCA activations included:
The annual “NIKE Men vs. Women Challenge” was a fierce, global battle led by Tinker Hatfield on the men’s side and Andrea Corradini and Heidi O’Neill on the women’s. True to Nike’s competitive spirit, the women emerged victorious this year in taking back the title.
Portland shoppers showed their support by purchasing paper “Hearts of Joy” at retail locations throughout Oregon and SW Washington. Hearts of Joy were displayed prominently in lobbies, at check-out stands, and in windows all over town. Including all Papa Murphy’s Pizza locations where they also donated $1 for every pizza sold, Elmer’s Restaurants, Pietro’s Pizza, and Sunset Lanes.
Several of Portland’s favorite craft and small business donated a percentage of their Valentine’s Day sales to CCA’s MyMusicRx program. Led by Stumptown Coffee Roasters who donated 15% of café sales nationwide with other participating businesses generously donating percentages up to 100% of sales.
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About Children’s Cancer Association (CCA)
The Children’s Cancer Association knows that for seriously ill children and their families every moment is precious. That’s why our programs leverage music, friendship, play, and resources to create transformative moments of joy for 20,000 children, teens, and their family members each year. We believe kids deserve long, wonderful lives. Or at the very least, short wonderful lives. Unlike many organizations dedicated to the worthy goal of someday finding a cure for cancer, CCA is all about creating joy today. See our programs in action here, or visit us anytime at JoyRx.org.
